Effective technical design is imperative for the development and maintenance of successful applications. There's often more to this than meets the eye.
While the specification documents what the application will do, the technical design details how it will do it. This is essential for the engineers to work efficiently, and also when the application interfaces with other systems.
“The reaction to the new application from our field-based users has been very positive, and we can see the potential to grow what is our flagship service business on the back of this new product."